"It's an emotional purchase, and it's a resilient market even if they postpone, they don't cancel the wedding. Her team received wholesale partners' requests for higher-end Atelier dresses and reported a 7 percent price increase overall.
"One of our stores in Holland called and told me women are spending more on the dress," said Ohayon, "In the middle of the largest financial crisis in decades, they spend more on the dress because they compromised on everything else." Indeed, with smaller guest lists, limited catering options, and locations, brides felt the dress is one place they still call the shots to make the day memorable. But princess dress searches are up 300 percent as well nothing is in the middle."Īnother aspect of more is higher price sales. "We look at data, and you will be surprised to see a very polarized market," said the CEO "One side, simple, minimalist dresses, are skyrocketing, which is great as we are known for beautiful silk crepe dresses. "They don't want to have to compromise on style for an eco-hippy dress either." Pronovias Alessandra Rinaudo, Chief Artistic Director, and Gilhart acknowledge the need for sustainability to begin with the design process, which doesn't translate to a less-is-more aesthetic but a measured and thoughtful approach of design. Understanding this topic is important to her brides she also notes it doesn't mean they wish to sacrifice glamour. Amandine Ohayon, The first female CEO at Pronovias Group.
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