The graph above shows average reported open rate for notifications (users actively clicking on the notification).
Location based targeting (enabled by geofencing and beacons) adds an extra level of relevancy to notifications making them more useful and interesting to app users. Plot Projects’ customers consistently see a higher engagement rate across both platforms compared to non-geo push notifications. Appboy reported that when this is taken into account, the engagement rate becomes comparable on iOS and Android. UrbanAirship and Appboy have developed their own metrics that account for the likelihood of a user opening an app after receiving a notification message, whether she clicks on it or not.
STICKY NOTIFICATIONS ANDROID
While Android is a clear winner when it comes to clicking on notifications, it may not be the whole story. Rich notification support on iOS10 is a clear move by apple to increase user engagement with the notification center. In 2011, with iOS 5, Apple introduced a very similar looking feature (so much so, that Samsung sued Apple over it).īoth notification centers have been evolving since by adding functionality like custom icons, images and action buttons. The pull-down notification center that we know today was initially released on Android. Notification Center history and a peek ahead
Once again they will be re-exposed to their notifications. IOS users have an additional “pull-up” Control Center with access to wifi, music and other commonly used shortcuts, but no notifications.Īndroid users must engage with their notification center to access these features. We see a 1.3% higher engagement among users who don’t have a fingerprint sensor. The more convenient and quick way of unlocking your device means less time looking at the lock screen and your notifications. This feature was released on the iPhone 5S and Samsung got it working well with the Galaxy S6 and above. This hypothesis is further supported by introducing the fingerprint sensor as a variable. They remain visible only in the notification center. On iOS, notifications are cleared from the lock screen as soon as the phone is unlocked. You need to clear them from the notification center manually to get rid of them. Notifications more prominent on lock screen on Androidīy default, notifications are always shown on the lock screen on Android. Notifications can only be accessed by pulling down the notification center. On iOS there are no such sticky reminders. They work similarly to the red numbers (badges) that appear next to app icons. Notification icons always remain at the top left of an Android screen prompting users to take action to clear them. Sticky Notification Alerts on Android at top left corner 5 key aspects that determine the differences in CTRs of Android vs iOS: 1. iOS only reminds you of notifications once and then hides them in the notification center.įor simplicity we will refer to the pull down notification menu as “Notification Center” for both iOS and Android throughout.
They repeatedly appear on the lock screen and sticky icons are placed on the home screen. Notifications are much more prominent on Android. QUICK ANSWER: It’s all down to the differences between the notification center (iOS) and the notification drawer (Android) and the associated workflows on the two platforms. Read on to find the answers to all of your questions.Īfter an extensive study of notifications sent in 2016 to users across the globe, covering all industries and verticals, we found that engagement rates differ significantly between Android and iOS.
Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re not alone in this.
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