This, for example, is the Home & Garden category. You can browse according to these categories: There are 28 different categories of groups. When you click Groups, you’ll be taken to a Discover page where you can browse different groups. Look on the far left side, and find Groups. To find groups, open up your Facebook page. What are groups? Simply, they are Facebook communities centered around a cause, idea, or theme.įirst, Facebook. If you’re lost at this talk about groups, let me give you a quick answer. Learn how I generate 195,013 visitors a month from Facebook without spending a dollar on ads. After 6 and a half months of work, they reached 11,284 members. Recently, I worked with one of my clients to build their Facebook group. I’m going to explain how you can create an engaged Facebook group from scratch. I could roll off a list of the benefits of starting and creating a Facebook group, but instead, I’m going to do something more valuable. But a Facebook group gives you more control over that platform, influencing people in a bigger way than a Facebook page. But for many marketing purposes, groups were even better!Ī Facebook page allows you to stake out your claim on the world’s largest social media platform. I had learned the basic skills required to build a nice page audience. When I started looking into it, I realized a massive marketing opportunity just waiting to happen. The number of likes (or members) wasn’t as high. But soon, I discovered there was something even more valuable. And, sure, my page has grown a lot in the past couple of years. Overall, there are 889,770 users who are following my updates. 26,098 are “talking about this” page right now. Over the past seven days, I gained 7,311 new likes. Then, I worked to build the page’s audience.Īt the time of writing, my Facebook page has 891,191 likes. I created my Facebook page for my personal brand since that was the easiest thing I knew to do. (Which is different from a group I’ll explain in a minute.) The group managers were benefitting, too! They were growing their personal brand, passively marketing their products, and helping others.Ībout that time, I started my Facebook page. The group was thriving, growing, and providing value. I was part of a massive Facebook group with tons of interaction, valuable discussion, and engaged members. I was in that position myself a few years ago. It would be cool to create something like this myself.” Have you ever been part of one of those big Facebook groups, and thought “Wow.
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